A content chain path to ideological and political education in college English Intercultural Communication
基于“内容链”构建的大学英语《跨文化交际》课程思政教学路径探究

摘要

本研究以大学英语《跨文化交际》课程为研究对象，基于文秋芳提出的“内容链”理论框架，构建系统化的课程思政教学路径，旨在解决当前课程思政教学中存在的“碎片化”和“两张皮”问题。研究采用问卷调查、教学实践和文本分析等方法，以80名选修该课程的非英语专业学生为研究对象，通过“理解育人目标—分析教学内容—设计教学方案”三项序列任务展开教学实践。研究围绕知识传授、能力培养与价值塑造三个维度，确立了具体的课程思政目标，开发了包含影视资源、文化案例、游戏化学习等在内的立体化教学内容体系。在教学实施过程中，采用关键事件分析、跨文化比较等教学策略，实现思政元素与课程内容的有机融合。研究结果表明，基于“内容链”的教学模式有效促进了学生对跨文化理论知识的深度理解和内化，显著提升了学生的批判性思维能力与文化分析能力，增强了学生的文化自觉与文化自信。该研究为实现知识传授与价值引领的深度融合提供了可行路径，为大学英语课程思政建设提供了有益的实践参考。

Abstract

This study explores the systematic integration of ideological and political education into the College English course Intercultural Communication by applying Wen Qiufang’s “Content Chain” framework. It aims to resolve is sues of fragmented content and disconnection between knowledge teaching and value cultivation in current pedagogical practice. Adopting a mixed-method approach—including questionnaires, teaching experiments, and textual analysis—the research involved 80 non-English majors and was structured around three sequential tasks: clarifying educational objectives, analyzing teaching content, and designing instructional plans. The study established specific curriculum goals aligned with knowledge acquisition, skill development, and value formation, and developed a multi-dimensional teaching system incorporating audiovisual resources, cultural cases, and gamified learning activities. Teaching strategies such as critical incident analysis, and cross-cultural comparison were employed to achieve a cohesive integration of ideological elements into course content. Findings indicate that the Content Chain model significantly deepens students’ comprehension and internalization of intercultural knowledge, enhances critical thinking and analytical skills, and strengthens cultural awareness and confidence. This approach offers a practical pathway toward the fusion of knowledge delivery and value guidance, providing a useful reference for advancing ideological and political education within College English curricula.