Strategic Thinking on College Enrollment of Students Compete
关于高校生源竞争与招生宣传的策略思考

摘要

我国因受到早期人口政策的影响，人口出生率已呈现出明显下降趋势。由此对社会教育产生的连锁反应之一，即令到高考人数随之同步下降，且学者分析此趋势还将有加速的迹象。与之形成对应的是国内各大高校每年扩招计划对于生源数量的调整，仍然以增加为主线，继而出现了参考人数下降与招生人数上升的对立矛盾。这一矛盾的出现，如何确保生源数量满足招生需求？如何控制生源质量达到高校生源水平？一系列问题将国内大部分高校都“卷入”了白热化的生源大战之中。本文将以目前生源择校因素为切入点，展开了对造成高校生源不稳定因素的分析，并藉此提出了提升高校生源竞争力的相关策略，以期对国内高校改革、创新等一系列措施的有效实行提供有益参考。

Abstract

Early affected by population policy, the birth rate have shown a clear downward trend. One of the chain reaction of social education produce, and even if the number of college entrance examination along with decline in sync and scholars have analyzed this trend will accelerate signs. With the formation of the corresponding domestic major universities each year the number of students enrollment plan for adjustments to increase still the main line, followed by a decline in the number of reference with the confrontation between rising enrollment.This paper will present students school choice factors as the starting point, students started to cause instability Universities factor analysis, and to put forward to enhance the competitiveness of related colleges and universities students strategies to reform domestic universities, innovation and a series of measures effective implementation provide a useful reference.