Feasibility Study on the Application of Information Visualization Design of Central Plains Culture
中原文化的信息可视化设计应用可行性研究

摘要

近年来，中原文化作为打造文化强省的基础部分和核心主体，作为弘扬与传播黄河文明的创新源泉和不竭动力，被社会各界人士所关注聚焦。中原文化助力于中原经济区建设，助力于黄河华夏文明的传承与发展，助力于中原文化“走出去”与国际接轨，是在“一带一路”建设中的重要内容。当前，社会各界对于中原文化的弘扬与发展都有着极高的关注度，在传播的过程当中出现了各种各样的机遇和挑战。信息可视化是当下数字媒体时代的一种高效、便捷、推广度高、趣味性强集多种优势为一体的传播方式。时下的信息可视化设计所搭载的媒介已经不仅是静态的传统媒介，数字媒体时代下，新兴的媒介更能够凸显信息可视化设计的优势，更能够集多种优势为一体的大力弘扬与传播优秀中原文化，在“一带一路”建设大的背景下，凸显文化强国的深厚的文化底蕴，彰显中华民族的文化自信。本文基于信息可视化的角度对中原文化的传播应用进行探讨和研究。

Abstract

In recent years, as the basic part and core subject of building a strong cultural province, and as an innovative source and inexhaustible driving force for the promotion and dissemination of the Yellow River civilization, the Central Plains culture has attracted the attention of people from all walks of life. The Central Plains culture contributes to the construction of the Central Plains Economic Zone, the inheritance and development of the Chinese civilization on the Yellow River, and the “going out” of the Central Plains culture to be in line with international standards. It is an important content in the construction of the “Belt and Road”. At present, all circles of society pay high attention to the promotion and development of Central Plains culture, and various opportunities and challenges have emerged in the process of dissemination. Information visualization is an efficient, convenient, highly popularized and interesting communication method integrating various advantages in the current digital media era. The media carried by the current information visualization design are not only static traditional media, but in the era of digital media, emerging media can better highlight the advantages of information visualization design, and can integrate various advantages to vigorously promote and spread the excellent Central Plains culture. , In the context of the "One Belt, One Road" construction, it highlights the profound cultural heritage of a culturally powerful country and demonstrates the cultural confidence of the Chinese nation. This paper discusses and researches the communication and application of Central Plains culture from the perspective of information visualization.