Implications of intercultural communication practices in Sino-foreign enterprise cooperation for foreign language business talent cultivation in higher vocational education
中外企业跨文化交流实践对高职外语商务人才培养的启示

摘要

在全球化与“一带一路”倡议深入推进的背景下，中外企业合作中的跨文化交流已成为决定合作成败的核心要素。本文以霍夫斯泰德国家文化维度理论和特龙彭纳斯—汉普登-特纳组织文化维度理论为分析框架，在系统梳理中外企业跨文化交流实践所揭示的文化冲突与应对策略的基础上，深入剖析当前高职外语商务人才培养面临的“重语言轻文化、重知识轻实践、重理论轻场景”三大结构性困境。研究发现，企业跨文化实践对高职人才培养提出了从“语言工具型”向“跨文化沟通型”转型的迫切需求，具体体现在复合型能力结构重构、场景化教学模式创新、产教融合机制深化三个维度。本文据此提出“文化认知—场景实训—双师共育—数智赋能”四位一体的培养路径，旨在为高职外语商务专业教育改革提供理论参考，具有实践意义。

Abstract

Against the backdrop of deepening globalization and the Belt and Road Initiative, intercultural communication in Sino-foreign enterprise cooperation has become a core factor determining the success or failure of such partnerships. Taking Hofstede’s national cultural dimensions theory and the Trompenaars–Hampden-Turner organizational cultural dimensions theory as the analytical framework, this paper systematically reviews the cultural conflicts and coping strategies revealed in intercultural communication practices between Chinese and foreign enterprises, and then conducts an in-depth analysis of three major structural dilemmas currently facing foreign language business talent cultivation in higher vocational education: overemphasis on language over culture, on knowledge over practice, and on theory over situational contexts. The study finds that enterprise intercultural practices pose an urgent demand for the transformation of vocational talent cultivation from an “instrumental language” orientation to an “intercultural communication” orientation, which is concretely reflected in three dimensions: the reconstruction of a composite competency structure, the innovation of scenario-based teaching models, and the deepening of industry–education integration mechanisms. Accordingly, this paper proposes a four-in-one cultivation pathway comprising “cultural cognition – scenario-based practical training – dual-teacher co-education – digital-intelligence empowerment,” aiming to provide theoretical reference and practical significance for the educational reform of foreign language business programs in higher vocational colleges.