Research on the younger transmission of Chinese excellent traditional culture from the perspective of generation Z enabling research on the practical application of education in colleges
Z世代视域下中华优秀传统文化年轻化传播赋能高校育人实践研究

摘要

Z世代作为高校育人主体与网络文化传播核心群体，具有数字化、个性化、互动化的认知传播特质。中华优秀传统文化年轻化传播是高校落实立德树人根本任务、深化文化育人的重要路径。本文结合Z世代群体特征，阐释传统文化年轻化传播与高校育人的内在契合性，剖析育人实践困境，探索数字化语境下传统文化赋能高校育人的创新路径，以期激活传统文化时代价值，助力青年学生筑牢文化自信、厚植家国情怀。

Abstract

Generation Z, as the main body of education in colleges and the core group of network culture dissemination, possesses digital, personalized, and interactive cognitive communication characteristics. The younger transmission of Chinese excellent traditional culture is an important path for colleges to implement the fundamental task of fostering virtue and promoting education through culture. This paper, based on the characteristics of Generation Z, explains the internal compatibility between the younger transmission of traditional culture and the education in colleges, analyzes the educational practice dilemmas, and explores the innovative paths of enabling traditional culture to empower education in colleges in the digital context, with the aim of activating the contemporary value of traditional culture and helping young students build cultural confidence and cultivate a sense of family and country.