Research on teaching optimization of tourism project planning in the mobile internet era
移动互联网时代下的旅游项目策划教学优化研究

摘要

研究目的在于探讨移动互联网时代旅游项目策划教学优化策略以促进学生专业能力和实践水平的提高。本研究采用文献分析、案例研究和教学实践观察等研究方法，对现行教学内容和方法中出现的问题进行了系统梳理，并着重探讨了数字化平台，大数据和新媒体应用等因素对课程设计带来的启示。基于此本研究提出了教学内容更新，项目驱动式的方法，线上与线下的整合和多元化评价体系的构建的优化路径。研究结果表明：该优化教学模式能有效地加强学生策划创新能力，数据分析能力和实践操作能力的培养，便于将理论知识和行业前沿应用紧密融合。

Abstract

The purpose of the study is to explore the optimization strategy of tourism project planning teaching in the mobile Internet era to promote the improvement of students’ professional ability and practice level. This study adopts research methods such as literature analysis, case studies, and teaching practice observations to systematically sort out the problems that arise in current teaching content and methods, and focuses on exploring the insights that digital platforms, big data, and new media applications bring to curriculum design. Based on this, this study proposes an optimization path for updating teaching content, adopting a project-based approach, integrating online and offline resources, and constructing a diversified evaluation system. The research results indicate that this optimized teaching model can effectively enhance students' abilities in planning and innovation, data analysis, and practical operation, and facilitate the close integration of theoretical knowledge and cutting-edge industry applications.