Exploration of teaching practices in international communication courses on traditional culture with the assistance of artificial intelligence——a case study of the Banmo culture course
人工智能辅助下传统文化外宣课程教学实践探索——以班墨文化课程为例

摘要

在中华文化“走出去”战略背景下，高校传统文化课程逐步承担国际传播能力培养任务，但现实教学仍以文本讲解和翻译训练为主，学生虽具语言基础，却缺乏面向真实传播场景的表达与策划能力。如何在深化文化理解的同时强化传播意识，成为课程改革关键。本文以班墨文化外宣课程为例，将生成式人工智能融入项目式教学，引导学生围绕具体社交媒体平台完成系统外宣策划。通过课堂观察、作品分析与问卷反馈总结成效。实践表明，在规范指导下，人工智能有助于拓展思路、增强受众意识与多模态表达能力，也对教师的技术引导与评价方式提出新要求。

Abstract

Due to the "Going Global" strategy for Chinese culture, traditional culture courses in universities are gradually undertaking the task of cultivating students' international communication capabilities. However, current teaching practices still predominantly focus on text explanation and translation exercises. Consequently, while students possess a foundational linguistic competence, they lack the skills for expression and strategic planning required for authentic communication scenarios. The key to curriculum reform lies in how to deepen cultural understanding while simultaneously strengthening communication awareness. Taking the International Communication course on Banmo Culture as a case study, this paper integrates generative artificial intelligence into project-based learning, guiding students to complete systematic international communication plans tailored for specific social media platforms. The effectiveness of this approach is evaluated through classroom observations, analysis of student work, and questionnaire feedback. The findings indicate that, under proper guidance, artificial intelligence can help broaden students' thinking, enhance their audience awareness and multimodal expression skills. It also presents new demands on teachers' ability to guide technology use and to adapt assessment methods.