Thailand's short-term Business Chinese learning needs and textbook localization strategies—A case study of Bangpakong Business Administration Technological College
泰国短期商务中文学习需求及教材本土化策略——以邦帕孔商业管理技术学院为例

摘要

中泰商务合作的深化催生了本土市场对商务中文复合型人才的迫切需求。本研究来源于笔者在泰国邦帕孔商业管理技术学院为大专学生教授商务中文的经历，在初期遭遇了教学的诸多困境，其问题的核心在于现行商务中文教材难以解决本土场景的直接需求。因此，笔者在系统分析当前学校课程设置，研究学习者需求的基础上，提出一套四维教材本土化策略：在内容上进行模块化与场景真实化重构；在语言上建立汉泰对比的认知友好体系；在文化上推行双向比较的交际导向设计；在形态上构建数字融合的立体资源生态。本研究旨在为破解泰国商务中文短期教学困境提供系统的解决方案，并为国别化中文教材编写提供理论参考与实践路径。

Abstract

The deepening of Sino-Thai business cooperation has created an urgent demand for business Chinese-speaking professionals in the local market. This study stems from the author's experience teaching Business Chinese to students at Bangpakong Business Administration Technological College in Thailand. Initially, numerous teaching difficulties were encountered, the core of which lay in the inability of existing Business Chinese textbooks to address the direct needs of local scenarios. Therefore, based on a systematic analysis of current school curricula and a study of learners' needs, this paper proposes a four-dimensional textbook localization strategy: modularization and scenario-based reconstruction in content; the establishment of a cognitively friendly system comparing Chinese and Thai in language; the implementation of a communicative design based on two-way comparison in culture; and the construction of a digitally integrated, three-dimensional resource ecosystem. This research aims to provide a systematic solution to the short-term teaching difficulties of Business Chinese in Thailand and to offer theoretical references and practical pathways for the compilation of country-specific Chinese textbooks.