Exploring the international publicity translation of local intangible cultural heritage and foreign language talent cultivation against the background of the global promotion of fine traditional Chinese culture
中国优秀传统文化“走出去”背景下地方非遗外宣翻译与外语人才培养协同研究

摘要

为响应中华优秀传统文化“走出去”及文化强国建设战略，解决地方非物质文化遗产（以下简称“地方非遗”）外宣翻译规范缺失、传播薄弱、人才脱节的困境，本研究以地方非遗外宣翻译与外语人才培养的协同为核心展开。研究首先构建了语言转换、文化解码、跨文化传播、数字技术四大维度协同的非遗外宣翻译人才能力体系；继而以山东省德州市为案例，通过课程重构、实践创新、资源整合与机制保障四大路径，探索了地方高校外语类专业的协同培养模式，旨在有效破解非遗外宣现存困境，推动外语人才培养从通用型向非遗外宣复合型转型，为地方非遗的国际传播提供坚实人才支撑。

Abstract

The international publicity translation of local intangible cultural heritage (hereinafter referred to as “local ICH”) is facing such problems as the absence of standards for external communication translation, inadequate dissemination, and a disconnect in talent supply. To respond to the global promotion of fine traditional Chinese culture and the strategy of building a cultural power, this study centers on the synergy between local ICH international publicity translation and foreign language talent cultivation to address the problems. First, it constructs a competency system for ICH international publicity translation talents across four dimensions, that is, language conversion, cultural decoding, cross-cultural communication, and digital technology. Subsequently, taking Dezhou City, Shandong Province as a case study, it explores a cultivation model for foreign language majors in local higher education institutions through four paths, including curriculum reconstruction, practical innovation, resource integration, and mechanism guarantee. The study aims to effectively resolve the existing dilemmas in ICH international publicity, promote the transformation of foreign language talent cultivation from general-purpose to ICH international publicity-oriented compound type, and provide solid talent support for the international dissemination of local ICH.