Research on the reform and innovation of exhibition professional curriculum empowered by artificial intelligence
人工智能赋能会展专业课程改革创新研究

摘要

在会展行业飞速发展的今天，传统会展专业课程已经不能适应产业对于创新型复合人才培养的要求。人工智能（AI）作为一种尖端的技术工具，正在逐渐渗透到各个行业领域，为会展教育的改革打开新的可能性。本研究论述人工智能赋能会展课程教学改革创新之路，并着重从课程内容、教学方法、评估反馈机制等方面对人工智能技术进行研究。本研究深入探讨AI技术与教育学理论的融合、会展行业的独特需求以及AI在教育实践中的应用，并据此提出在人工智能推动下的会展课程改革的理论框架和执行策略。AI在促进会展专业课程内容创新的同时，也为教学方法多样化和个性化提供强有力的支持，显着增强学生学习体验和行业适应能力。

Abstract

In today's rapidly developing exhibition industry, traditional exhibition professional courses are no longer able to meet the industry's requirements for cultivating innovative composite talents. Artificial intelligence (AI), as a cutting-edge technological tool, is gradually penetrating into various industries, opening up new possibilities for the reform of exhibition education. This study discusses the path of empowering exhibition course teaching reform and innovation with artificial intelligence, and focuses on researching artificial intelligence technology from aspects such as course content, teaching methods, and evaluation feedback mechanisms. This study delves into the integration of AI technology and educational theory, the unique needs of the exhibition industry, and the application of AI in educational practice. Based on this, a theoretical framework and implementation strategy for the reform of exhibition courses under the promotion of artificial intelligence are proposed. AI not only promotes innovation in the content of exhibition courses, but also provides strong support for diversified and personalized teaching methods, significantly enhancing students' learning experience and industry adaptability.