摘要
在全球化背景下，中国文化产业积极拓展国际市场，中国经典文学形象的国际传播成为文化输出的关键部分。本文以《西游记》为例，深入探讨其国际传播路径，针对其国际传播中存在的受众群体有限、翻译偏误、传播渠道单一的问题，提出相应的解决策略：开发面向低阅读水平海外读者的阅读资源，拓宽受众群体，提高译本质量和可读性，降低传播门槛，拓宽传播渠道，开发新形态教学资源，将现代技术与历史文化相结合，推动中国文化和思想的传播，旨在为中国经典文学形象的国际传播提供参考，助力中国文化更好地走向世界。
关键词： 中国经典文学形象；国际传播；国际中文教育；《西游记》
Abstract
With the advancing of globalization, China's cultural industry has been actively expanding its international market, and the international communication of Chinese classic literary images has become a key part of cultural export. Taking Journey to the West as an example, this paper discusses its international communication path in depth. Aiming at solving the problems of limited audience, translation errors and single communication channels in its international communication, it puts forward corresponding solutions: to develop reading resources for overseas readers with low reading level to broaden the audience group; to improve the translation quality and readability, and lower the transmission threshold; to expand communication channels, develop new forms of teaching resources, combine modern technology with history and culture, and promote the communication of Chinese culture and ideas. By doing so, the research provides references for the international communication of the images of Chinese classic literature, and enables Chinese culture to be more successfully exported to the world
Key words： Chinese classic literature image; International communication; International Chinese education; Journey to the West
参考文献 References
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