Research on optimization of teaching tourism online marketing in the era of mobile internet
移动互联网时代下的旅游网络营销教学优化研究

摘要

随着移动互联网技术的广泛应用，旅游产业格局正经历着显著重塑，推动旅游网络营销逐步成为现代教育体系的关键内容。当前教学实践却面临多重困境：传统教学模式存在内容滞后、实践平台匮乏、产教融合不足等问题，这些问题严重制约着人才培养与产业需求的衔接效率。针对现存问题，本研究致力于构建以实践创新能力为导向的立体化教学模式，通过以下策略实现教学体系的优化：融合翻转课堂；项目式学习与角色模拟结合；引入行业专家与典型案例；强化实践与创新能力培养；优化考核体系。通过教学优化改革实现知识向实践的转化，从而满足旅游企业对高素质人才的需求。研究为移动互联网时代旅游网络营销教学改革提供了理论支持与实践路径，助力教育链与产业链深度融合。

Abstract

With the wide application of mobile Internet technology, the tourism industry pattern is experiencing significant reshaping, and promoting tourism network marketing has gradually become the key content of the modern education system. The current teaching practice is facing multiple dilemmas: the traditional teaching mode is lagging behind in terms of content, lack of practical platforms, and insufficient integration of industry and education, which seriously constrain the efficiency of the articulation between talent cultivation and industrial demand. Aiming at the existing problems, this study is committed to constructing a three-dimensional teaching mode oriented to practice and innovation ability, and optimizing the teaching system through the following strategies: integrating the flipped classroom; combining project-based learning and role simulation; introducing industry experts and typical cases; strengthening the cultivation of practice and innovation ability; and optimizing the assessment system. Through the optimization of teaching reform to achieve the transformation of knowledge to practice, so as to meet the demand of tourism enterprises for high-quality talents. The study provides theoretical support and practical path for the teaching reform of tourism online marketing in the era of mobile Internet, and helps the deep integration of education chain and industry chain.