Multimodal discourse analysis of urban propaganda movies
城市宣传片的多模态话语分析

摘要

随着我国逐渐走入世界舞台中央，城市建设也呈现出日新月异的新面貌，各城市在发展过程中开始逐渐重视自身形象的宣传。城市宣传片通过多模态的选择以及各模态间的协作宣传城市文化、展示文化底蕴、塑造城市形象、提升城市文化“软实力”。本文基于Halliday的系统功能语法，以Kress & Van Leeuwen的视觉语法为理论框架对城市宣传片进行多模态话语分析，以期挖掘城市宣传片中的再现意义、互动意义以及构图意义，揭示视觉模态和语言模态相互作用下所构成的多模态语篇意义，分析和解读多模态意义的构成对深入了解城市宣传片的内涵的助推意义。

Abstract

As my country gradually enters the center of the world stage, urban construction also presents a new face with each passing day, and each city begins to pay attention to the promotion of its own image gradually during the development process. The city publicity film promotes the city culture through multi-modal selection and collaboration among the modes, displays the cultural heritage, shapes the city image, and enhances the "soft power" of the city culture. This article is based on Halliday's systematic functional grammar, and uses Kress & Van Leeuwen's visual grammar as the theoretical framework to conduct multimodal discourse analysis on urban publicity films with a view to digging out the reproducible, interactive and compositional meanings in urban publicity films to reveal visual modalities The method of interacting with language modalities to form multimodal discourse meanings, pointing out that analyzing and interpreting the structure of multimodal meanings contributes to a deeper understanding of the connotation of urban publicity films.