Exploration of practical teaching reform based on cross-border e-commerce for international trade majors in applied undergraduate colleges and universities
应用型本科高校国贸专业基于跨境电商的实践教学改革探索

摘要

应用型本科高校的培养目标是高素质技能型人才，服务地方经济，满足市场人才需求。随着互联网技术的发展，跨境电商已经成为外贸增长的新引擎，应用型本科高校国贸专业要生存和发展，就必须培养适合跨境电商发展需要的新型外贸人才。近年来国贸专业学生面临就业难的问题，究其原因主要是培养人才不符合跨境电商发展需要、教学内容与跨境电商需求脱节、师资力量薄弱、实践教学资源匮乏等。因此积极推进国贸专业人才培养模式改革，尤其是实践教学改革已成为应用型本科亟待解决的问题。

Abstract

The training goal of application-oriented undergraduate colleges and universities is to provide high-quality skilled talents, serve the local economy, and meet the needs of market talents. With the development of Internet technology, cross-border e-commerce has become a new engine for the growth of foreign trade. If international trade majors in applied undergraduate colleges and universities want to survive and develop, they must cultivate new foreign trade talents suitable for the development of cross-border e-commerce. In recent years, students majoring in international trade have faced difficulties in finding employment. The main reasons are that the training of talents does not meet the development needs of cross-border e-commerce, the teaching content is out of touch with the needs of cross-border e-commerce, weak teachers, and lack of practical teaching resources. Therefore, actively promoting the reform of the talent training model for international trade majors, especially the reform of practical teaching has become an urgent problem to be solved for applied undergraduates.